Monday, 20 December 2010
The original 1956 300 SL Gullwing next to a 2010 SLS 63 AMG. A six-cilinder with direct injection delivering 215bhp next to a 6.2 liter V8 engine delivering 563bhp. Arguably one of the most beautiful Mercedes-Benz created, its great to see the craftsmanship and heritage is still transcending despite the 45 years difference between both models.
A cool new campaign from BMW uses an optical illusion called an afterimage effect to cause viewers to see the BMW logo when they closed their eyes after seeing the commercial. Check out the video and see how they did it….but we have to get flashed ourselves to believe it.
BMW has figured out a way to burn itself into perspective customers' heads – or at least their eyes.
Lighting manufacturer Profoto worked with BMW on a commercial in which light effects let viewers temporarily see "BMW" when they close their eyes, according to theHuffington Post .
The company used an optical illusion called an "afterimage" effect.
Wired.com reported it was created by hiding a Profoto Pro 7B studio flash unit behind the screen at a German movie theater. A card with the letters "BMW" cut into it was placed in front of the light.
The flash fired during the advertisement and burned the letters into the viewers' retinas. As a motorcyclist in the commercial told people to close their eyes, they did so and saw "BMW" projected onto the backs of their eyelids.
An afterimage is also known as a ghost image, according to Wikipedia . The most common is the bright light that seems to float before someone's eyes if the person looks into a light source for a few seconds then looks away
info & video via thelifefiles and myfox
This sounds and looks very innovative, hopefully when I go to see the movie ,Tron this commercial will pop up and then I can co-sign what sounds impossible right now...science and technology just keeps on evolving into realms we could not have foreseen decades ago.
So the MTV Africa awards were held in Lagos, Nigeria. It featured both local and international artists, Rick Ross, Eve, 2face, Wande Coal, Sasha, MoCheddah and a host of others. The host was Eve.....I must say very impressive....
MAMA 2010 Winners
· Best Francophone - Fally Ipupa (DRC)
· Best Lusophone - Cabo Snoop (Angola)
· Artist of the Year- 2Face (Nigeria)
· Best Female - Sasha (Nigeria)
· Best Male - 2Face (Nigeria)
· Best Video - Fally Ipupa (DRC): “Sexy Dance”
· Best Group – P-Square (Nigeria)
· Brand New Act - Mo Cheddah (Nigeria)
· Best Performance - Big Nuz (South Africa)
· Song of the Year - Liquideep (South Africa): “Fairytale”
· MAMA Legend – Miriam Makeba (South Africa)
· Best International – Eminem (USA).